SAW IT FIRST
Oatly
Caught the "dairy guilt" conversation before competitors did.
$200M+
SCALED FROM A NICHE SWEDISH BRAND
ALWAYS-ON QUAL PROGRAMA continuous read
Book a demo
A continuous read
on your consumers,
chapter after chapter.
Conveo StoryLines runs AI-moderated video conversations continuously on your brand's core questions, so understanding compounds instead of resetting with every study.
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trusted by the world's leading brands
How does it work?
A continuous read on your consumers, chapter after chapter.
CUSTOM CADENCE
Set the rhythm once.
Choose weekly, bi-weekly, or monthly. Conveo recruits, interviews, and cleans the data each wave. Brief once and understanding compounds wave after wave.
TREND CHARTS
The score and the story, together.
Every tracked metric rolls up into a live chart. See which consumers moved, what they said in their own words, with the video evidence attached.
CHAPTERS REPORTS
Automated reports with every chapter.
When a chapter closes, AI synthesizes what moved into a digest with next steps and supporting video.
What does it get me?
Spot the next plot-twist in the market.
Markets shift all the time. You needed a good portion of luck & courage to spot & act on them with only ad hoc studies. StoryLines' continuous read lets you catch the plot twist & shape your happy endings.
SAW IT FIRST
Oatly
Caught the "dairy guilt" conversation before competitors did.
$200M+
SCALED FROM A NICHE SWEDISH BRAND
SAW IT FIRST
Stanley
Noticed women adopting a tumbler it had stopped restocking, and rebuilt around them.
$70M → $750M
REVENUE, RIDING A TREND THEY SAW FIRST
SAW IT FIRST
Liquid Death
Spotted that water needed a brand for young consumers.
$1.4B
VALUATION, WATER THAT NEEDED A BRAND
SAW IT FIRST
Crocs
Leaned into the customization community to revive a "dead brand".
$3.9B
REVENUE, FROM DEAD BRAND TO ICON
SAW IT FIRST
CeraVe
Rode the dermatologist-skincare wave on TikTok.
+60% YoY
GROWTH, RIDING THE DERM WAVE ON TIKTOK
SAW IT FIRST
Abbott's Libre
Spotted that healthy consumers wanted to track blood sugar, not just diabetics.
$5B+
REVENUE, BEYOND THE DIABETIC MARKET
SAW IT FIRST
Hoka
Spotted the "maximalist comfort" shift while Nike doubled down on lifestyle.
$1.8B
REVENUE, FROM NICHE RUNNING SHOE
Missed it
Bed Bath & Beyond
Missed the shift to curated, Instagram-driven home decor.
−70%
REVENUE LOST IN FIVE YEARS
WORKED EXAMPLE • Brand StoryLines
Compounding StoryLines that power all your teams.
The StoryLine
Brand
- Brand health tracking
- Equity & positioning
- Reputation & trust
Marketing
Awareness and consideration, every chapter.
“Is the brand gaining or losing ground?”
Innovation
White space in perception, spotted early.
“Where is white space opening up?”
Market teams
Local reads that compare, one shared method.
“How does my market compare?”
Brand team
Equity and positioning, tracked as they move.
“Is our positioning gaining ground?”
CX and product
Perception drivers tied back to experience.
“Which experiences hurt the brand?”
Leadership
One evidence base, chapter after chapter.
“What is the ROI on brand investment?”
See what StoryLines would surface in your market.
Book a demo and we'll show you exactly how Conveo StoryLines works for your category, audience and markets.
The shift
From ad hoc research to research as infrastructure.
At Conveo we believe that truly, deeply understanding consumers is the first step to building great products, campaigns and therefore companies. To us, the future is clear: every company will soon run on Consumer Understanding Infrastructure. Our flagship StoryLines program is the first big leap in that direction. We're excited to have you be a part of that future with us!
From: a project
Brief
Study
Findings
End
- One stakeholder, one budget
- One business question
- One point-in-time answer
Read
Chapter 1
StoryLine
Chapter 2
Compounds
- Multiple teams and senior stakeholders
- A recurring consumer understanding need
- A living intelligence layer that compounds
What it unlocks for the business
Build your next competitive advantage.
The businesses that win understand their consumers better than anyone. Consumer understanding isn't a project, it's infrastructure: build it continuously and you move faster, make better decisions, and compound your growth wave after wave.
01
Spot your next billion-dollar move.
It's already taking shape in conversations: unmet needs, unexpected uses, emerging behaviors. Because the conversations are open rather than a fixed question set, StoryLines surfaces the shift even though no one wrote a question for it. That's a head start on the next massive trend.
02
Stay ahead of risks before they grow.
The patterns that signal risk show up in conversations long before they reach your sales data: a competitor gaining mindshare, trust slipping in a segment, a doubt that keeps repeating. StoryLines surfaces them while they're still small, so you act early and stay in control.
03
Build on what you already know.
The most expensive habit in research is starting over. Every wave deepens the same consumer knowledge base, so findings build rather than decay, and each new question starts from months of context instead of a blank brief.
04
Turn the insights function into a growth engine.
When consumer understanding stops being a service you buy and becomes a system the company runs on, the insights function evolves from a service desk into the strategic core of the business.
METHODOLOGY
Leading the way in AI-enabled hybrid methodologies.
You can automate the legwork, but not the judgment. StoryLines is a guided program: it handles the continuous legwork of sourcing the stories, while researchers shape the storylines.
See how StoryLines works001 • DEFINE THE QUESTION
Your own methodology, always running.
StoryLines works alongside the programs your team already runs: brand equity, ad and creative testing, innovation, ethnographies, shopper research. You don't change your methodology. Every wave builds on the last, compounding understanding your team owns.
002 • Run continuous conversations
Real conversations. Depth of qual. Scale of quant.
Not surveys. Not synthetic data. AI-moderated video interviews that adapt and probe in real time, following each person's actual thinking. Depth at a scale that quantifies the why: not “consumers feel this way,” but how many feel it and exactly what they mean.
003 • Detect patterns across waves
AI does the grunt work. Researchers own the insight.
AI handles the moderation, analysis and synthesis. Researchers validate, interpret and sign off. What's left is the work that actually matters: shaping the study, finding the insight, bringing it to life.
004 • Act on living understanding
The market read that puts your team in every strategy conversation.
Instead of answering briefs, your team sets the agenda with what consumers are actually telling you. That’s the work insights professionals are trained for, and StoryLines finally gives them the scale to do it.
The next billion-dollar
shift in your category
is already forming.
Be the first to see it. Conveo StoryLines gives your team a live read on the market, so you lead what's coming instead of chasing it.
FAQ
Questions, answered.
Conveo StoryLines is a guided, continuous research program. AI-moderated video conversations run continuously on your brand's core questions, so understanding compounds week after week instead of resetting with every study.
Trackers repeat the same closed questions wave after wave. StoryLines runs open conversations every wave, so you get the score and the story together, and new behaviors surface even though no one wrote a question for them.
Every open-ended answer is coded and counted across hundreds of interviews, turning qualitative reasoning into metrics you can size, compare, and track over time.
Each new wave is compared against everything that came before, so emerging themes, shifts in language, and fading drivers are flagged automatically as they form.
No. It works alongside the programs you already run, and includes brand equity, ad and creative testing, innovation, ethnographies, and shopper research.
No. The program handles the continuous legwork of sourcing the stories, while researchers shape the storylines, interpret, and sign off.
Yes. One of the world's largest technology companies runs the program with Conveo at around 2,000 interviews a month across seven markets, feeding marketing, product, and sales teams a monthly pulse on how people behave online.
Book a demo and we'll design the program with you. Most teams are live with their market within a couple of weeks.
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