Oatly
Caught the "dairy guilt" conversation before competitors did.
$200M+
SCALED FROM A NICHE SWEDISH BRAND
ALWAYS-ON QUAL PROGRAMA continuous read
Book a demo
A continuous read
on your consumers,
chapter after chapter.
Conveo StoryLines makes it easy to continuously run AI-moderated video conversations on your brand's core questions.
Your consumer understanding compounds, you spot market shifts early & your research never lands late, so you can confidently lead what's next.
trusted by the world's leading brands
What does it get me?
The market is full of plot-twists you wouldn't want to miss.
Markets shift all the time. You needed a good portion of luck & courage to spot & act on them with only ad hoc studies. StoryLines' continuous read lets you catch the plot twist & act on them.
Oatly
Caught the "dairy guilt" conversation before competitors did.
$200M+
SCALED FROM A NICHE SWEDISH BRAND
Stanley
Noticed women adopting a tumbler it had stopped restocking, and rebuilt around them.
$70M → $750M
REVENUE, RIDING A TREND THEY SAW FIRST
Liquid Death
Spotted that water needed a brand for young consumers.
$1.4B
VALUATION, WATER THAT NEEDED A BRAND
Crocs
Leaned into the customization community to revive a "dead brand".
$3.9B
REVENUE, FROM DEAD BRAND TO ICON
CeraVe
Rode the dermatologist-skincare wave on TikTok.
+60% YoY
GROWTH, RIDING THE DERM WAVE ON TIKTOK
Abbott's Libre
Spotted that healthy consumers wanted to track blood sugar, not just diabetics.
$5B+
REVENUE, BEYOND THE DIABETIC MARKET
Hoka
Spotted the "maximalist comfort" shift while Nike doubled down on lifestyle.
$1.8B
REVENUE, FROM NICHE RUNNING SHOE
Bed Bath & Beyond
Missed the shift to curated, Instagram-driven home decor.
−70%
REVENUE LOST IN FIVE YEARS
SHIFTING
Consumer attitudes are changing…
THE NEXT PLOT-TWIST IS FORMING
How does it work?
Continuous qual at quant scale was impossible. Until now.
Imagine running daily focus groups. The cost and effort would be massive, yet that is exactly what Conveo StoryLines enables: the depth of a focus group at the scale and statistical rigor of a survey.
See the stories at the root of early trends on video. Every open answer is coded and counted, quantifying the why behind each shift and surfacing answers to questions you didn't know to ask.
What would you ask if you could talk to consumers every day? Conveo StoryLines becomes the baseline read from which you make informed calls on what to go research next.
CUSTOM CADENCE
Set the rhythm once.
Choose weekly, bi-weekly, or monthly. Conveo recruits, interviews, and cleans the data each chapter. Brief once and understanding compounds chapter after chapter.
TREND CHARTS
The score and the story, together.
Every tracked metric rolls up into a live chart. See which consumers moved, what they said in their own words, with the video evidence attached.
CHAPTERS REPORTS
Automated reports with every chapter.
When a chapter closes, AI synthesizes what moved into a digest with next steps and supporting video.
WORKED EXAMPLE • Brand StoryLines
A shared, compounding plot is a plot you can build on.
Understanding consumers starts with understanding their stories. From these stories, StoryLines emerge: one compounding narrative every team can read and build on. Pick a StoryLine below to see how a single program answers a different question for every team.
The StoryLine
Brand
- Brand perception
- Equity & positioning
- Reputation & trust
Marketing
Awareness and consideration, every chapter.
“Is the brand gaining or losing ground?”
Innovation
White space in perception, spotted early.
“Where is white space opening up?”
Market teams
Local reads that compare, one shared method.
“How does my market compare?”
Brand team
Equity and positioning, tracked as they move.
“Is our positioning gaining ground?”
CX and product
Perception drivers tied back to experience.
“Which experiences hurt the brand?”
Leadership
One evidence base, chapter after chapter.
“What is the ROI on brand investment?”
See what StoryLines would surface in your market.
Book a demo and we'll show you exactly how Conveo StoryLines works for your category, audience and markets.
What it unlocks for the business
An embedded competitive advantage radar.
The businesses that win understand their consumers better than anyone. Consumer understanding isn't a project, it's infrastructure: build it continuously and you move faster, make better decisions, and compound your growth chapter after chapter.
In conversation about StoryLines
Kees Kruythoff
27 years at Unilever
President North America · President Global Home Care
Niels Schillewaert
29 years in consumer research
Head of Research & Methodologies, Conveo
Professor of Marketing, Vlerick Business School
A negative reaction to one ingredient surfaced in a single market, small enough to miss. By the time it reached the numbers, the team was already chasing it. A veteran insights leader retells the miss that made the case for an always-on read.
StoryLines is that always-on read. Because the conversation with consumers never stops, a signal like this surfaces while it's still one market wide, and the team responds in week one instead of chasing it a quarter too late.
Research was ad hoc, siloed, and too late for the decision. The finger came off the pulse between studies, and the true insights the field has always aspired to stayed out of reach.
StoryLines replaces the one-off study with a standing program: chapters run on a rhythm, every signal comes through, and deep listening turns those signals into insights that arrive in time for the decision, not after it.
The best marketers move from brand to brand, and the knowledge walks out with them, while one-off studies arrive slowly in markets that move fast. Whole categories get relearned from scratch every few years.
StoryLines banks every chapter into a knowledge base that stays with the brand, not with whoever ran the study. New team members inherit years of consumer understanding on day one, so the company finally knows what it knows.
Everything the brand has ever learned, institutionalized in one place and available to reason with. Not a twin of the brand manager, a twin of the brand itself, so the memory outlasts any one person's tenure.
Every StoryLines chapter feeds the twin. AI reads across every past study faster than any team could, connects new signals to old ones, and proactively surfaces the early signs of what's trending while there's still time to act on them.
When the consumer isn't in the room, decisions run on intuition and internal bias. Getting the real outside view used to mean weeks of cost and delay, so most discussions simply ran without it.
With StoryLines' continuous conversations, the consumer's voice is on the table in every decision, fact-based and current. The outside view is always a question away, and all that cost and delay is history.
The shift
From ad hoc research to consumer understanding infrastructure.
At Conveo we believe that truly, deeply understanding consumers is the first step to building great products, campaigns and therefore companies. To us, the future is clear: every company will soon run on Consumer Understanding Infrastructure. Our flagship StoryLines program is the first big leap in that direction. We're excited to have you be a part of that future with us!
From: a project
Brief
Study
Findings
End
- One stakeholder, one budget
- One business question
- One point-in-time answer
Read
Chapter 1
StoryLine
Chapter 2
Compounds
- Multiple teams and senior stakeholders
- A recurring consumer understanding need
- A living intelligence layer that compounds
METHODOLOGY
Research rigor in every detail.
Hybrid AI-enabled methodologies only work when the rigor is built in. We poured more than 200 years of combined research experience at global brands into every detail of StoryLines, and today it runs at scale with a Magnificent Seven company.
Product demo
Charles Allison · Your guide through the demo
Insights Lead, Conveo·ex-Instacart, ex-Starbucks
001 • DEFINE THE QUESTION
Your own methodology, always running.
StoryLines works alongside the programs your team already runs: brand equity, ad and creative testing, innovation, ethnographies, shopper research. You don't change your methodology. Every chapter builds on the last, compounding understanding your team owns.
002 • Run continuous conversations & observations
Real conversations. Depth of qual. Scale of quant.
Not surveys. Not synthetic data. AI-moderated video interviews that adapt and probe in real time, following each person's actual thinking, plus in-context observation: people show their routines, shelves and screens as life happens. Depth at a scale that quantifies the why: not “consumers feel this way,” but how many feel it and exactly what they mean.
003 • Detect patterns across chapters
AI does the grunt work. Researchers own the insight.
AI handles the moderation, analysis and synthesis. Researchers validate, interpret and sign off. What's left is the work that actually matters: shaping the study, finding the insight, bringing it to life.
004 • Act on living understanding
The market read that puts your team in every strategy conversation.
Instead of answering briefs, your team sets the agenda with what consumers are actually telling you. That’s the work insights professionals are trained for, and StoryLines finally gives them the scale to do it.
The next billion-dollar
shift in your category
is already forming.
Be the first to see it. Conveo StoryLines gives your team a live read on the market, so you lead what's coming instead of chasing it.
FAQ
Questions, answered.
Conveo StoryLines is a guided, continuous research program. AI-moderated video conversations run continuously on your brand's core questions, so understanding compounds week after week instead of resetting with every study.
Trackers repeat the same closed questions chapter after chapter. StoryLines runs open conversations every chapter, so you get the score and the story together, and new behaviors surface even though no one wrote a question for them.
Every open-ended answer is coded and counted across hundreds of interviews, turning qualitative reasoning into metrics you can size, compare, and track over time.
Each new chapter is compared against everything that came before, so emerging themes, shifts in language, and fading drivers are flagged automatically as they form.
No. It works alongside the programs you already run, and includes brand equity, ad and creative testing, innovation, ethnographies, and shopper research.
No. The program handles the continuous legwork of sourcing the stories, while researchers shape the storylines, interpret, and sign off.
Yes. One of the world's largest technology companies runs the program with Conveo at around 2,000 interviews a month across seven markets, feeding marketing, product, and sales teams a monthly pulse on how people behave online.
Book a demo and we'll design the program with you. Most teams are live with their market within a couple of weeks.
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